Anheuser Busch Virus Integrity Grade = A

Anheuser Busch Virus Integrity Grade = A  

An impressive package of creative initiatives from AB. Despite taking a hit of several hundred million dollars from the virus so far this year, AB converted their distilleries to make hand sanitizers, made $5 million in donations to convert stadiums to blood drive centers, and launched the Open for Takeout initiative to help local restaurants.  They also launched online entertainment with international acts to keep consumers entertained, online workouts to keep them in shape, and online cooking lessons. They even put out a student debt relief initiative. Doing good for their stakeholders, and bolstering a powerful brand. Smart. Corona beer is in the AB family of companies, which has complicated their response...they probably should have pulled the “Coming Ashore Soon” campaign around that beer faster.