Virus Integrity Grades & Integri-Yeti's!!

During this crisis, great stories have come out about leaders who are responding with integrity, both in the way that they manage internally and in how they are creatively using the company's resources to contribute to solving the problem. It's important to focus on the positive in times like this, and have a laugh, so I've decided to hand out (virtually) the Integri-Yeti award to leaders that acts with integrity.

What's an Integri-Yeti? It's a form of recognition we use at Airbnb ethics, we give them out when someone raises a good ethical issue as a small reward to encourage a speak up culture of integrity. They're very nice stainless steel large insulated Yeti brand water bottles, the Airbnb ones had Airbnb Integrity branding, but with my book coming out, I've got red Intentional Integrity versions made and if someone from the winning company reaches out through LinkedIn/website/twitter, I'll mail them their own real Integri-Yeti. No Yetis are used in making this item, and Yeti does not endorse this product or promotion in any way. Nominations welcome.

Starting this week I will be posting current stories of various companies and giving them my personal Virus Integrity Grade. Stay tuned.