A week ago, I posted that The North Face, a VF Company was the first major retailer to pull advertising dollars from Facebook over the platform's failure to take steps to combat clearly inappropriate content. Companies want to do business with other companies that share its #values, and I thought that other companies might follow North Face here.

Credit North Face for leading there -- after they took the first step, hundreds of advertisers have followed and pulled their advertising from Facebook, including The Coca-Cola Company, Unilever, The Hershey Company, Walgreens, and Ford Motor Company. Even adidas, beset with their other ethical issues, has pulled their ads.  

Granted, it's a little easier to be ethical during a pandemic when marketing dollars are often the first budget item to get cut. Still, platforms don't get a pass anymore -- the world is forcing them to own what appears on their site, even if the content is created by third parties. It's getting harder and harder to disavow third party content, and collect advertising revenue that's based on that content. 

https://lnkd.in/gDSuHnc #digitalmarketing #advertising #integrity #ethics#marketing